{"product_id":"cartier-tank-must","title":"Cartier Tank Must GM Vermeil","description":"\u003cp\u003e\u003cem\u003eLes Must de Cartier\u003c\/em\u003e were originally a line of products imagined by Alain Dominique-Perrin in the 1970s. Included amongst this group were eyeglasses, lighters, pens, playing cards, small leather goods and, of course, watches. \u003c\/p\u003e\n\u003cp\u003eTo say these products were important is simply an understatement. \u003cem\u003eLes Must de\u003c\/em\u003e saved Cartier and is credited with the renaissance of the brand. How? They did what no luxury brand should do: made the products more affordable. \u003c\/p\u003e\n\u003cp\u003eHowever, it worked. At a time when Swiss and French watchmaking manufactures were threatened by the newness of quartz watches, a more affordable Cartier was the perfect solution. The \u003cem\u003emaison \u003c\/em\u003ewent from producing hundreds of watches a year at the beginning of the 1970s to thousands with \u003cem\u003eLes Must \u003c\/em\u003eand now produces more than 500,000 per year.\u003c\/p\u003e\n\u003cp\u003eIn the mid 2000s, Cartier discontinued \u003cem\u003eLes Must. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis example offered features a unique art-deco dial and  measures 23x30mm, which is the classic size for a Cartier Tank. The case has a nice patina and the dial and sapphire glass are in impeccable conditions\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSpecifications:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReference No: 681006\u003c\/li\u003e\n\u003cli\u003eYear: 1980s\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSize: 23mm x 30mm\u003c\/li\u003e\n\u003cli\u003eMovement: Quartz\u003c\/li\u003e\n\u003cli\u003eMaterial: Gold-Plated\u003c\/li\u003e\n\u003cli\u003eBracelet: Black\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eContents: Box \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eI found this piece in Toronto\u003c\/p\u003e","brand":"August Objects","offers":[{"title":"Default Title","offer_id":43206397919310,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/3525\/5374\/files\/2-DSC_9810.jpg?v=1764872817","url":"https:\/\/www.aocollection.ca\/products\/cartier-tank-must","provider":"August Objects","version":"1.0","type":"link"}